B2B Marketplaces
Getting Started
How to onboard merchants, collect payments, and complete your first transaction with Lemonway.
Who this guide is for
If you have successfully onboarded, a lot of this information will be familer with you. This guide walks you through everything you need to build a B2B services marketplace . It encompasses the end-to-end journey, from onboarding your first merchant to completing your first successful payment.
The building blocks
Every B2B marketplace on Lemonway is built from the same five components:
- Create a merchant account - See Step 1
- B2B Onboarding & Verification - See Step 2.
- Pay-In - Setting up the first sale for a B2B - See Step 3.
- Transferring Funds to a Merchant's Bank Account - see Step 4.
When to use this model
This B2B marketplace model is the right fit if:
- Your merchants are professionals or companies (not individual consumers)
- Payments may be held before payout (you control the release)
- KYB is mandatory before a seller can earn money on your platform
Typical use cases include freelance marketplaces, consulting platforms, agency networks, and SaaS service exchanges.
Use this guide if all of the following apply
- Merchants on your platform consist of companies or registered professionals
- Buyers are businesses
NoteFor consistency, the term “Merchant” is used throughout this document. Other terms such as “seller” may be used interchangeably elsewhere.
How the B2B marketplace works
The participants
| Role | Who they are |
|---|---|
| Platform | Your marketplace - the operator who collects the payment from the buyer |
| Merchant | Classified as a company or a registered professional offering services |
| Buyer | Classified as a business or a person purchasing those services |
| Lemonway | We operate as the payment service provider handling the money |

Merchant journey: Signing up to sell
What Lemonway manages on your behalf
Lemonway takes care of the heavy lifting on the payments side:
- Merchant identity verification (KYB) account creation
- Wallet creation
- Processing Pay-ins and Pay-outs
- Performs compliance checks
There are several options for onboarding. We will walk you through them.
RuleA seller will not receive any funds until their KYB has been accepted and a wallet has been created.
Updated 3 days ago
