B2B Marketplaces

Getting Started

How to onboard merchants, collect payments, and complete your first transaction with Lemonway.


Who this guide is for

If you have successfully onboarded, a lot of this information will be familer with you. This guide walks you through everything you need to build a B2B services marketplace . It encompasses the end-to-end journey, from onboarding your first merchant to completing your first successful payment.

The building blocks

Every B2B marketplace on Lemonway is built from the same five components:

  1. Create a merchant account - See Step 1
  2. B2B Onboarding & Verification - See Step 2.
  3. Pay-In - Setting up the first sale for a B2B - See Step 3.
  4. Transferring Funds to a Merchant's Bank Account - see Step 4.

When to use this model

This B2B marketplace model is the right fit if:

  • Your merchants are professionals or companies (not individual consumers)
  • Payments may be held before payout (you control the release)
  • KYB is mandatory before a seller can earn money on your platform

Typical use cases include freelance marketplaces, consulting platforms, agency networks, and SaaS service exchanges.

Use this guide if all of the following apply

  • Merchants on your platform consist of companies or registered professionals
  • Buyers are businesses
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Note

For consistency, the term “Merchant” is used throughout this document. Other terms such as “seller” may be used interchangeably elsewhere.


How the B2B marketplace works

The participants

RoleWho they are
PlatformYour marketplace - the operator who collects the payment from the buyer
MerchantClassified as a company or a registered professional offering services
BuyerClassified as a business or a person purchasing those services
LemonwayWe operate as the payment service provider handling the money

Merchant journey: Signing up to sell


What Lemonway manages on your behalf

Lemonway takes care of the heavy lifting on the payments side:

  • Merchant identity verification (KYB) account creation
  • Wallet creation
  • Processing Pay-ins and Pay-outs
  • Performs compliance checks

There are several options for onboarding. We will walk you through them.

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Rule

A seller will not receive any funds until their KYB has been accepted and a wallet has been created.