C2C Marketplaces
Getting Started
How to onboard sellers, collect payments, and complete your first transaction with Lemonway.
Who this guide is for
If you have successfully onboarded, a lot of this information will be familer with you. This guide walks you through everything you need to build a C2C marketplace. It encompasses the end-to-end journey, from onboarding your first seller to completing your first successful payment.
The C2C building blocks
Every C2C marketplace on Lemonway is built from the same five components:
- Create a seller account - See Step 1
- C2C Onboarding & Verification - See Step 2.
- Pay-In - Setting up the first sale for a C2C - See Step 3.
- Transferring Funds to a seller's Bank Account - see Step 4.
When to use this model
This C2C marketplace model is the right fit if:
- Your sellers are individual consumers (not companies)
- Your buyers are individual consumers
- Payments may be temporarily held before payout (you control the release)
- KYC is mandatory before a seller can receive funds on your platform
Typical use cases include second-hand marketplaces, peer-to-peer rentals, classifieds, and community resale platforms.
Use this guide if all of the following apply
- Sellers on your platform consist of individual consumers
- Buyers are individual consumers
NoteFor consistency, the term “Seller” is used throughout this document. Other terms such as “Vendor” or “User” may be used interchangeably elsewhere.
How the C2C marketplace works
The participants
| Role | Who they are |
|---|---|
| Platform | Your marketplace — the operator that facilitates the transaction |
| Sellers | An individual (consumer) selling goods or services |
| Buyer | An individual (consumer) purchasing those goods or services |
| Lemonway | A payment service provider that processes and safeguards the funds flow |

Seller journey: Signing up to sell (C2C)
What Lemonway manages on your behalf
Lemonway takes care of the heavy lifting on the payments side:
- User identity verification (KYC) and account creation
- Wallet creation (so funds can be held safely before payout)
- Processing Pay-ins and Pay-outs
- Performing compliance checks related to regulated payment flows
There are several options for onboarding. We will walk you through them.

Buyer and Seller flow with Lemonway intermediary (C2C)
RuleA seller will not receive any funds until their KYC has been accepted and a wallet has been created.
Updated 3 days ago
